Striving For Greatness: An UNINTERRUPTED Original
I was born with God given talent, but I PROMISE you that when the bright lights go down I am grinding it out and working my tail off to get better. I will never cheat this game… Catch the full series on UNINTERRUPTED #StriveForGreatness #UNINTERRUPTED #IPROMISE
Posted by LeBron James on Wednesday, September 23, 2015

LeBron James: Striving for Greatness

LEBRON JAMES – STRIVING FOR GREATNESS transports the viewer in the heart of the NBA superstar’s intensive pre-season training. As LeBron is about to begin his 13th campaign, he works relentlessly with his trainer Mike Mancias to stay on top of his game and become a better player. In between his yoga, pilates, swimming, weight lifting, and basketball training sessions, LeBron reflects on the challenges he faces and shares with the viewer what inspires him to pursue his dreams.

Client: Felix & Paul Studios / UNINTERRUPTED / Oculus

Services: Sound Supervision, Location Audio, Music Production, Sound Design, Immersive Sound Mix

Press: LeBron James Leaps into Virtual Reality (Fortune)

Press: Oculus Brings LeBron James Documentary to Samsung Gear VR (Variety)